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Manufactured in 1979 in hard packaging, Ronhill was the first cigarette in this family. It is intended for consumers who desire a stronger cigarette with a special flavour.
Ronhill Lights and Ronhill Lights 100's
Ronhill Lights were the first light cigarette on the Croatian market; it is also the best selling national cigarette. It was launched in 1994 in hard packaging. It is made up of an American blend, with a mild flavour and a pleasant aroma.
Ronhill Lights 100’s, manufactured in 1996, were the first Croatian 100’s cigarettes, distinguished by an attractive design and the same tobacco content as Ronhill Lights.
Ronhill Ultra Lights
The youngest member of the Ronhill family. Launched in 1997, this cigarette was well accepted on the Croatian market. Its characteristics are a significant decrease in the amount of tar and nicotine, a specific flavour, a pleasant aroma and modern design. It is manufactured in hard packaging.
WALTER WOLF FAMILY
In 1990, Walter Wolf, named after a Canadian businessman who loved adrenaline, became the trademark of this prestigious cigarette brand. This full flavour cigarette became a sought after product on the national market with its specific image and flavour.
Walter Wolf Lights and Walter Wolf Lights 100'S
Manufactured in 1996, Walter Wolf Lights is a worthy “milder” heir to its famous predecessor. It is also manufactured in the 100’s type.
The innovative packaging design of the MC cigarette, which has a range of valuable international awards behind it, was recently crowned with one of most significant awards in the world of design - the Red Dot award. Among more than 4000 works submitted from 40 different countries, the expert jury recognized the innovative MC cigarette packaging, created by art director Miran Tomičić and creative director Moe Minkara from the Bruketa&Žinić agency, thereby placing MC in the impressive society of Red Dot laureates, along with Nike, Adidas and Samsonite.
The innovative and recognizable design of the MC cigarette packaging is based on a silver box, inspired by the foil that we normally find on the inside of the packaging. A minimalist frame with information was added to the impressive silver background. The silver foil associates us with all the technological trifles that represent an imperative part of today’s tempo of life such as mobile telephones, palm pilots or laptops; and therefore ideally reflects the spirit of youth and modern consumers who know exactly what they want.
Alongside the Red Dot award, the MC cigarette packaging also won the Merit Award at the Art Director’s Club in New York and the print award for IF Communication in Hanover . The success of MC, and the new MC White, is proven in the well accepted advertising campaign in all regional markets, including Slovenia. The success of these campaigns additionally confirms MC as a brand that lives in harmony with the times.